Meliá Rewards Celebrates It’s 30th Anniversary

Loyalty TV | Mar 28, 2024

We’re back in the hotel industry today with Meliá Hotels International, a Spanish hospitality group founded in 1956 in Mallorca (Spain).

Melia Hotels is one of the leading companies in resort hotels worldwide.

It was the first hotel company in Europe to go public in 1996, and the Group was also named the most sustainable hotel company worldwide in the last S&P Global Corporate Sustainability Assessment.​

Melia Hotels launched its first loyalty proposition for guests 30 years ago, so 2024 represents a year of celebration, evolution and further expansion.

Joining us today to share their journey is Sara Matarrubia, the Global Loyalty Director for Meliá Rewards.

I hope you enjoy our conversation.

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