Our guest today, Ulf Gunnar Switalski, is a loyalty expert in Germany.

Ulf is the author of two books on how to use the loyalty programs from a consumer perspective, content which he also shares on his blog – Upgrade Guru.de

Three years ago, Ulf founded “The Bonus Awards” focused on recognizing excellence in the loyalty industry in Germany, then he expanded these awards to recognize loyalty leaders in Belgium and Netherlands.

Listen to hear insights, learnings and who the main winners were in these emerging loyalty awards for Europe.