Today’s episode is the first time we are featuring an automotive brand as our guest, and we are delighted it’s such an iconic brand.

⁠The Ford Motor Company⁠ has recently celebrated 120 years in business, and is truly a pioneer of modern transportation.

Their approach to loyalty is super exciting, so we were thrilled recently to meet ⁠Beth Leverton⁠ at the Comarch User Group conference in Poland.

Beth is the Director of Rewards, Loyalty and CX for the Ford Motor Group, and she joins us on the show today to share both the benefits and challenges of driving loyalty for such a huge organization that sells cars in over 126 countries globally!

Listen/watch to enjoy this conversation with Beth Leverton from the Ford Motor company.