How to Boost Membership Renewal Rates and Build Customer Loyalty

Loyalty TV | May 23, 2024

The Canadian Automobile Association (CAA) focuses on creating value for its paid members. Their goal is to keep members engaged and loyal. The more members engage, the more value they see in the program.

This episode is also available in audio format on our Let’s Talk Loyalty podcast.

Today’s interview features a return guest, Steve Allmen, EVP of Strategy and Partnerships with the Canadian Automobile Association.

Steve joins us on Loyalty TV to explain how global “roadside assistance” organisations around the world are evolving in 2024.

He also shares how the “Canadian Automobile Association” obsesses about creating value for its members, whether they are drivers or not!

While many of us as loyalty professionals rely on “earn and burn” loyalty models to drive engagement, their “membership mindset” creates new opportunities for growth that are fascinating for us all!

Listen to enjoy my conversation with Steve Allmen.

More Videos