United Airline’s “Mileage Plus” – Making miles evergreen: A game-changer for loyalty programs

Loyalty TV | Nov 16, 2023

United is now the largest airline in the world as measured by available seat miles, and its marketing is led by the inspirational tagline “Good Leads the Way”.

According to its latest quarterly earnings report at the time of recording, United achieved its highest month for new members of the MileagePlus® program, with approximately 800,000 enrolling in that month alone.

Joining us today to share how they achieved some of their superb results is Luc Bondar, COO and President, MileagePlus.

This interview was recorded on 25 August 2023. 

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