Flying Blue: Earning Status through Sustainable Practices

Loyalty TV | Jan 11, 2024

This episode is available in audio form on “Let’s Talk Loyalty” and also on www.Loyalty TV⁠.

It has already been a year since we met with Ben Lipsey⁠, Senior Vice President of customer loyalty and President of Flying Blue, the loyalty programme of Air France, KLM and Transavia.

Flying Blue⁠ now has over 22 million members of its program, and Ben joins us today to share some new propositions and pricing they launched for members, the creation of a separate new legal structure for the entire program, as well as their plans to launch a “subscription” propositions this year for members.

Listen to enjoy the latest loyalty insights from Ben Lipsey and Flying Blue. 

More Videos